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Collusion presents REVEAL

King’s Lynn town centre, 25 November 2018 to 04 January 2019

This Christmas, something very special is happening in #KingsLynn - REVEAL

REVEAL is the first ever Active Reality project, combining live shows, augmented reality, projections and games. It’s the story of a young woman who arrives in King’s Lynn and is given a quest by Margaret of Antioch. Can you help her to complete her adventure by collecting the clues and cracking the code to save King’s Lynn? WATCH THE TRAILER. To play and to find our more visit

REVEAL has come about as the result of Collusion's King's Lynn R&D Challenge which took place between May and October 2018, working with local creatives to develop interactive prototype projects for the town's outside projection system. You can find out more about the R&D Challenge on the the next tabs, there's even a short film about the outcomes. 

REVEAL has been developed by the Borough Council of West Norfolk and King’s Lynn working with Collusion. Additionally, the project has been funded by Arts Council England, Norfolk County Council, Discover King’s Lynn and The Business Board.



On Friday 29th September, for one weekend only, Collusion presented a one-off showcase of four exciting, experimental arts projects working with the projectors in King’s Lynn town centre

Collusion's King's Lynn R&D Challenge September 2017 from Collusion on Youtube.

Sounds, images, data, film and archives feature in the prototype projects created by four teams of artists and creative professionals for the Lynn Lumiere light projection sites. The projects included:

1.  FLOW by BellArtLabs (King's Lynn Art Centre): a multimedia art presentation which links the “past, present and future” of King's Lynn utilising archive audio and film from the region revealing the story of people's lived experiences. 

2. Assemble by Payne Hurt (Tuesday Market Place): a three player audio sequencer using sounds and imagery taken from in and around Kings Lynn. 

3. Voyager by Elements (Greyfriars Tower): an AI system which scans historical data from medieval manuscripts and physical graffiti to biological data to pieces together a love story over time and discovers its conscious self. 

4. Moment by FishGills (The Custom House): a simple but graphically engaging challenge through the latter half of the 20th century, with an added emphasis on modern-day King’s Lynn.

Here are a selection of the photos from the launch weekend, click here to view them all:

About: The in_collusion programme, a three year talent development programme, is helping creative people and businesses to develop new skills and ideas around three emerging technologies - artificial intelligence, data culture, and virtual/augmented/mixed reality. Collusion is working in King's Lynn alongside four other hubs across the region: Wisbech, Peterborough, Huntingdon and Bury St Edmunds.

Photographs by Matthew Usher Photography
Film by Gavin Toomey, Beautiful Train

Here's how the projects came together

Over four months, the teams collaborated to create these projects, which were shown at the Tuesday Market Place, the Custom House, Greyfriars Tower and King’s Lynn Arts Centre. Working closely with The Borough Council of King’s Lynn and West Norfolk, Collusion supported the teams to test early-stage ideas, experiment and push the boundaries of live data and projection technologies placed around King’s Lynn town centre.

Starting Spring 2017, Collusion held a series of events in King’s Lynn for local creatives with a April 2017 callout for four teams to take part in this R&D Challenge. The project welcomed experienced creatives who were up for learning some new skills and seeing how they can apply these to the creation of new projection based works for the Lynn Lumiere projection systems.

This project is part of a wider arts and technology programme, in_collusion, and the work here in King’s Lynn is the first research and development (R&D) project to be completed. During the weekend showcase, people received a glow-in-the-dark wristband and become official testers, tasked to experience the artworks and feedback on each as part of the R&D process.

Rachel Drury, Director of Collusion explains “This project has attracted some amazing creative talent from in and around the King’s Lynn area. The teams have built on their existing skills and knowledge through the masterclasses and subsequent experimentation to come up with a set of outstanding creative projects. We’re looking forward to seeing the public response and considering the next steps”.


The programme is supported by Arts Council England Ambition for Excellence fund, the Cambridgeshire and Peterborough Combined Authority, and tech partners, Arm and Cambridge Consultants. In addition, this project is supported by King's Lynn & West Norfolk Borough Council.